Deep discount is in Altria’s playbook, as illustrated in its competition against Zyn. British tobacco also tend to utilize price wars in promoting its HNB and Alto products. Given there is little brand or product loyalty among the vapor users, do you think the competition will have a meaningful impact on both company’s book?
Deep discount is in Altria’s playbook, as illustrated in its competition against Zyn. British tobacco also tend to utilize price wars in promoting its HNB and Alto products. Given there is little brand or product loyalty among the vapor users, do you think the competition will have a meaningful impact on both company’s book?