Swedish Match (now under PMI) actually partners with Scandinavian Tobacco to operate the ZYN ecom platform. It isn't farfetched to see all kinds of other partnerships spring up to leverage existing infrastructure footprints and teams with the technical abilities. Haypp is unique in that it has its robust Insights data and solutions tailo…
Swedish Match (now under PMI) actually partners with Scandinavian Tobacco to operate the ZYN ecom platform. It isn't farfetched to see all kinds of other partnerships spring up to leverage existing infrastructure footprints and teams with the technical abilities. Haypp is unique in that it has its robust Insights data and solutions tailored for product trials, launches, etc, and connecting with adult consumers in a way that other platforms can't. They are an important partner for brand owners, and that importance grows as they grow.
Swedish Match (now under PMI) actually partners with Scandinavian Tobacco to operate the ZYN ecom platform. It isn't farfetched to see all kinds of other partnerships spring up to leverage existing infrastructure footprints and teams with the technical abilities. Haypp is unique in that it has its robust Insights data and solutions tailored for product trials, launches, etc, and connecting with adult consumers in a way that other platforms can't. They are an important partner for brand owners, and that importance grows as they grow.