If I understand slide 9 of their latest presentation correctly, in the US they represent 55% of nicotine pouches online sales and 3% of all nicotine pouches sales. This would imply about 6% of nicotine pouches are sold online in the US.
For comparison, in Norway more than 20% of pouches are sold online, and in Sweden that’s more than 30%.
If I understand slide 9 of their latest presentation correctly, in the US they represent 55% of nicotine pouches online sales and 3% of all nicotine pouches sales. This would imply about 6% of nicotine pouches are sold online in the US.
For comparison, in Norway more than 20% of pouches are sold online, and in Sweden that’s more than 30%.
Correct! So you can have a view on the category growth rate country by country, as well as potential shift from physical to online to determine Haypp's NP trajectory. It only takes a small additional shift to online layered on top of the category growth rate to come up with some fairly radical numbers.
If I understand slide 9 of their latest presentation correctly, in the US they represent 55% of nicotine pouches online sales and 3% of all nicotine pouches sales. This would imply about 6% of nicotine pouches are sold online in the US.
For comparison, in Norway more than 20% of pouches are sold online, and in Sweden that’s more than 30%.
https://hayppgroup.com/app/uploads/2024/04/Haypp-LD-Micro-FINAL.pdf
Correct! So you can have a view on the category growth rate country by country, as well as potential shift from physical to online to determine Haypp's NP trajectory. It only takes a small additional shift to online layered on top of the category growth rate to come up with some fairly radical numbers.