Informative, well researched, and balanced writeup. I’m a lot more bullish on iQOS in the US, but maybe that’s because I’ve seen how ubiquitous it has become in parts of Europe.
May 15, 2023·edited May 15, 2023Liked by Devin LaSarre
Just some thoughts/questions... How confident are you in PM's due diligence in buying Swedish Match? What are the chances they've bought into a 'Juul-esq' scenario and in a years time, ZYN will be dead in America? Being #1 in the market, ZYN is going to take a lot of heat, are we sure management is up to the task to correctly market/defend this product (Altria proved they couldn't)?
Philip Morris International: The High End of Low
Great update Devin!
Excellent analysis as always.
Informative, well researched, and balanced writeup. I’m a lot more bullish on iQOS in the US, but maybe that’s because I’ve seen how ubiquitous it has become in parts of Europe.
Nice writeup man!
Just some thoughts/questions... How confident are you in PM's due diligence in buying Swedish Match? What are the chances they've bought into a 'Juul-esq' scenario and in a years time, ZYN will be dead in America? Being #1 in the market, ZYN is going to take a lot of heat, are we sure management is up to the task to correctly market/defend this product (Altria proved they couldn't)?
Would appreciate your take.