Informative, well researched, and balanced writeup. I’m a lot more bullish on iQOS in the US, but maybe that’s because I’ve seen how ubiquitous it has become in parts of Europe.
Just some thoughts/questions... How confident are you in PM's due diligence in buying Swedish Match? What are the chances they've bought into a 'Juul-esq' scenario and in a years time, ZYN will be dead in America? Being #1 in the market, ZYN is going to take a lot of heat, are we sure management is up to the task to correctly market/defend this product (Altria proved they couldn't)?
Great update Devin!
Excellent analysis as always.
Informative, well researched, and balanced writeup. I’m a lot more bullish on iQOS in the US, but maybe that’s because I’ve seen how ubiquitous it has become in parts of Europe.
Nice writeup man!
Just some thoughts/questions... How confident are you in PM's due diligence in buying Swedish Match? What are the chances they've bought into a 'Juul-esq' scenario and in a years time, ZYN will be dead in America? Being #1 in the market, ZYN is going to take a lot of heat, are we sure management is up to the task to correctly market/defend this product (Altria proved they couldn't)?
Would appreciate your take.